Artist Visual Identity

Creating an artist visual identity (AVI) involves a mix of artistic and branding elements that reflect the unique persona and style of the artist or musical project. Below is a template for developing an artist visual identity

Your favorite artist or band is an excellent place to start looking for AVI inspiration. Services like Wix & Squarespace offer templates for musicians who are starting out. Brainstorm Musician Friends to gain a new perspective to your AVI.

Artist/Band Website

Social Media Handles

First name

Last name

A concise description of the artist's persona and music style:

Key themes or emotions associated with the artist's work.

Artist/Band Name

Artist/Band Headshots

Font Style and Font style for additional text (if applicable):

Artist/Band Logo Design

Primary and Accent Colors (With HEX Color Codes)

Upload Album Artwork

Style/Theme for Album Artwork

Consistent Design Elements

Consideration for variations in album covers (e.g., singles, EPs)

Photography Style (e.g., vintage, contemporary, abstract)

Mood and emotions conveyed through imagery

Preferred photography filters/effects (if any)

For Your Consideration

Merchandise

Types of Merchandise Offered (e.g., T-Shirts, Posters)
How visual identity is incorporated into merchandise

Collaborations

Partnerships with Visual Artists or Designers
Guidelines for maintaining consistency in collaborative work

Audience Engagement

How the Visual Identity Encourages Fan Engagement
Fan-Generated Content Guidelines (e.g., fan art, covers)

Updates & Evolutions

How the Visual Identity may evolve over time
Mechanisms for testing and updating visual elements

Stage Design & Live Performances

Stage Setup (Lighting, Visuals, Props, etc.)
How Live Performances Reflect the Artist’s Identity

Music Videos

Consistency in Style and Storytelling Across Videos
Key Locations or Settings Frequently Used

Social Media & Online Presence

Consistent profile picture and cover photos
Coordinated Color Schemes Across Platforms
Use of Branded Hashtags or Slogans (if any)

Fashion & Wardrobe

Signature fashion style
Statement pieces or accessories (if any)